Annaliese Law: How effective is the combination of your main product and ancillary texts?

For my music video, CD digi-pak and poster, I used images and shots which were all relatable, using the same mise en scene and incorporating instruments and masks to show that they are all for the same song and same band. The masks, instruments and wide shots and photos of the band are all used for each product to show the quirky nature of the song and band to represent the indie genre, whilst also adding to the light hearted feel and making them seem humorous as the main character is going about his daily life with these masked people following him around to give it an abstract feel. The close ups of the instruments represent the importance of the music which is a theme carried throughout the indie genre; they are usually low budget bands who aim to make music rather than to create an image. In addition, the wide shots of the band show the saliency of the band as a whole, making the music look like a group effort and not giving credit to just the lead singer, another key aspect of other indie bands. The lighting in the music video correlates with the photos used for the digi-pak and poster; motivated light is used throughout to show the low budget aspect of this song. This is something I had to let influence me when I was editing my photos on Photoshop as I wanted them to look realisitc and similar to our video so I tried not to change the original photos too much, simply increasing the brightness on some of them. I also added the same font of text to the poster as I did to the digi-pak to create fluency; the text I used was simple gothic font which I feel related to the song title with the masks, but the simplicity of it also enhanced to the simplicity of the music video.
On my poster I decided to use a simple photo of the two masked characters mocking the lead singer to make it seem funny and light hearted; I shot it in the garage in which the performance shots were filmed in, whilst using the same costumes and masks that were in the music video to add continuity. I created a text box to put some tour dates in and another one to announce the release of the single 'My Little Haunting'. In doing this I was able to promote the band and the single but because it was in a small font it wasn't too ostentatious. Using a photo of the band showed the importance of the band and in making it the main centre piece focuses the viewers attention on the group which is the aim and adds to the indie genre.
I again used an image of the band for the front cover of my digi-pak to relate the pieces of work; taking a photo of them in the band in their costumes to represent the single and make it apparent it is an indie song by using quirky props such as the masks. The back and two inside covers are photos are close up photos of the instruments that we used in the music video with the corresponding mask/outfit which the band member wore.
By having similar themes in all of my products, I feel that they are congruent and it is apparent that they are all for the same song and band, whilst representing the 'indie' genre well.

Comparisons with real media products